WHEELHOUSE

A profile picture of this person

Led the design of the Wheelhouse website, including the UI and design system.

Defined the visual style, layout, and components, with a focus on structure, clarity, and presenting complex data in a simple way.

Client

VShift

Year

2021-Present

Wheelhouse Website Design

Wheelhouse Website Design

Led the design of the Wheelhouse website, shaping how the product is presented across key pages.

Structured content and layout to guide users through the product, its use cases, and core features.

Focused on hierarchy, clarity, and making complex information easier to understand.

Led the design of the Wheelhouse website, shaping how the product is presented across key pages. Structured content and layout to guide users through the product, its use cases, and core features. Focused on hierarchy, clarity, and making complex information easier to understand.

Wheelhouse AI Platform

VShift – Practice
Areas Page

Designing Clarity for an AI-Driven Decision Platform

Led UI design for the Wheelhouse platform, working on core interfaces and key user flows.

Designed dashboard and workspace views to organize content and support campaign generation

Designed interfaces for content generation and analysis tools, organizing complex data into clear and readable outputs.

Content management and iteration workflows across campaigns.

Wheelhouse Whitepaper

VShift – Practice
Areas Page

Wheelhouse Whitepaper

Designed a whitepaper for Wheelhouse, using a clean editorial layout to support long-form content.

Focused on hierarchy, typography, and structure to make complex information easier to read.

Designed a whitepaper for Wheelhouse, using a clean editorial layout to support long-form content. Focused on hierarchy, typography, and structure to make complex information easier to read.