ProShares
Worked on digital design for ProShares, focusing on product pages, navigation, and supporting content.
Contributions included the brand video, ETF product pages, navigation structure, and FAQ content.
Focused on presenting complex investment information in a clear and easy-to-understand way.
Client
ProShares
Year
2021-Present
Designed visual assets for the BITO campaign, including a commercial aired on CNBC.
Focused on creating bold, high-contrast visuals to make the message clear and attention-grabbing.
Designed ETF product pages, organizing complex data such as performance, exposures, and holdings into structured, easy-to-scan sections.
Focused on clarity, hierarchy, and improving readability across desktop and mobile.
Redesigned the FAQ page to improve how users find and browse ETF-related questions.
Introduced category-based filtering and simplified layout to reduce long scrolling and make content easier to access.
Focused on clarity, hierarchy, and consistency across devices.
Designed navigation for ETF products across desktop and mobile, organizing content into clear, easy-to-browse categories.
Focused on improving scanning, reducing complexity, and making navigation more consistent across devices.
