FTSE Russell
Worked on a range of visual design projects for FTSE Russell, including large-scale OOH campaigns, digital assets, and web design. Focused on delivering clear and consistent visuals within a complex financial brand.
Client
FTSE Russell
Year
2021-Present
Pre-merger campaign for FTSE Russell — developed prior to integration with LSEG.
Designed campaign visuals for large-scale digital placements, including the Nasdaq tower in Times Square.
Focused on creating bold, simple compositions that communicate clearly at distance and within short viewing times.
Created visual assets as part of the FTSE Russell integration under LSEG.
Applied updated brand guidelines across multiple formats, ensuring consistency across digital and marketing materials.
Developed a series of visual assets and animated ads for digital and OOH use.
Focused on simple, flexible visuals that could adapt across formats while maintaining a consistent look and feel.
Designed homepage layouts that balance brand presentation with content clarity.
Structured content to highlight key information and guide users through complex financial topics.
Helped organize navigation and content structure to make index information easier to browse.
Focused on reducing visual clutter and grouping related content for better clarity.
Designed layouts for data-heavy pages, organizing complex information into clear, consistent sections.
Used hierarchy and spacing to improve readability and help users scan key data points.
