ProShares
I collaborated with ProShares and CNBC to create a high-energy, modern commercial for the BITO ETF, capturing the excitement and innovation behind their Bitcoin-linked investment product. The visuals were aimed to connect with a new generation of investors, making the ad feel fresh and engaging. Aired on CNBC, the commercial brought the energy of BITO to a wide audience of investors.
The visuals were aimed to connect with a new generation of investors, making the ad feel fresh and engaging. Aired on CNBC, the commercial brought the energy of BITO to a wide audience of investors.
I redesigned ProShares’ fund detail page to deliver a cleaner, more intuitive, and investor-friendly experience. The new layout organizes complex ETF data—performance, exposures, holdings, and distributions—into clearly defined sections, improving scanability and comprehension. Interactive charts and tables make performance tracking and portfolio analysis more engaging, while the responsive design ensures accessibility across devices.
I redesigned ProShares’ FAQ page to make complex ETF information easy to search and navigate. The original version forced users to scroll through long lists, making it hard to find relevant answers. The new dynamic filter system lets investors instantly sort questions by category—like Distributions, Trading, or Tax—without leaving the page. This real-time filtering simplified navigation, cut down repetitive support requests, and improved overall site usability. Clear hierarchy, concise content, and responsive design ensure that information is accessible and consistent across all devices.
Unified ETF navigation system for both desktop and mobile, organizing ProShares’ offerings into clear, easily browsable categories. The desktop version emphasizes visibility and quick scanning, while the mobile design adapts for thumb-friendly interaction and simplified scrolling.
