FTSE Russell
I worked with FTSE Russell to establish a unified digital identity that elevates both brand and user experience. I helped shape homepage frameworks that balance storytelling with functionality, refined navigation to simplify index discovery and compliance, and designed modular systems that make complex data more accessible. The result was a cohesive, scalable design system that strengthened FTSE Russell’s digital presence across global platforms.
Pre-merger campaign for FTSE Russell — developed prior to integration with LSEG.
We created a modular visual toolkit with bold messaging and scalable assets, designed to drive impact, ensure compliance, and maintain consistency across digital and physical formats — including Times Square.
After FTSE Russell’s alignment with LSEG, I transitioned the visual language to match new brand guidelines — maintaining structural logic while evolving aesthetics and typography.
We used clean, line-based illustrations to reflect LSEG’s modern brand and emphasize clarity. The simple geometry made complex ideas accessible, while light motion brought focus and reinforced themes of change, precision, and connection.
Explored multiple homepage directions to balance brand storytelling with utility-focused search and content modules. Designed for first-time users and repeat institutional visitors, the homepage supports orientation, quick index access, and discoverability of insights and research.
Developed scalable navigation systems that organize FTSE Russell’s complex index ecosystem, improving usability across data, policy, and methodology.
Indices Menu: Designed for intuitive exploration by asset class, factor, or strategy — supporting both institutional users and newcomers.
Index Resources Menu: Enables direct access to key documentation, performance tools, and governance policies — surfacing what matters most in regulated environments.
A unified system to help users browse indices, access documentation, and compare products — optimized for clarity, scalability, and institutional workflows.
