BJC
Visual strategy and design for BJC Healthcare’s multi-platform brand refresh. I helped develop a warm, accessible system across motion, digital, and product. Work included animated displays for airports and stadiums, along with UI design for a women’s health platform.
I designed animated displays for BJC HealthCare across St. Louis — including the Enterprise Center, CITYPARK Stadium, and airport terminals — delivering cohesive, human-centered messaging in high-traffic environments.
I led the UX and visual design for HerHealth’s website, balancing conversion goals with emotional resonance. The system was built to support both brand storytelling and clear user flows — from first impressions
to sign-up.
designed modular card systems that deliver timely, relevant health nudges — from symptom tracking to medication refills and provider discovery. The UI adapts to medical context and user intent, helping women manage care confidently, one decision at a time.
Built to reduce friction, this chat-style interface helps users find the right doctor through a guided, human-centered flow. Each step adapts to user intent, combining smart filtering with an empathetic tone to simplify decision-making in moments that matter.
Developed early brand campaign concepts rooted in the idea that all kids deserve extraordinary care. The work explored bold, emotionally-driven messaging across billboards, posters, and public-facing signage. Although the campaign didn’t launch due to budget cuts, it showcases the initial creative direction.
